Especially monitoring this progress over time is pretty hard. Most of us don’t have the time or resources to do research projects every month.

There is though one simple process and metric that can help us to get a sense for all the questions above. The Net Promoter Score.

It certainly doesn’t answer all the questions you’ll have, it’s just one question after all, but it is a great compass to tell you how people are experiencing your product, how loyal they are, and if there’s potential for growth.

We have built a Gutenberg block for you that makes it easier than ever to track your Net Promoter Score on WordPress.

What is the Net Promoter Score

The Net Promoter Score (NPS) has been a widely used business metric since the first time it received public attention in a Harvard Business Review article in 2003 by F. F. Reichheld. It is based on a single rating scale question:

“How likely is it that you would recommend this product to your friends or colleagues? ”

Customers can answer the question on a scale of 0 to 10.

The strength of the NPS approach is that it substitutes a single question for a complex customer satisfaction survey. A single question is a lot easier for your customers to answer and for your team to analyze. You can collect in a very simple way timely data that your team is able to act on immediately.

The NPS question is often combined with an open follow-up question. Your customer has the chance to add some context and more detailed feedback to their rating and give your team some “hands-on” feedback.

What does it measure?

The Net Promoter Score tries to measure customer loyalty and therefore also becomes a good indicator for potential growth. Please keep in mind that this metric is a just proxy for how well you are doing. It is just one question after all!

What is a good net promoter score? The absolute value of your score, like the first score you are measuring, is actually not important. Your score development over time is the important part! How does that score change over time? Are your customers happier with you this month? Or is there a down-trend?

How is the NPS calculated?

The actual formula for NPS is easy:
The responses to your rating scale question are segmented into three groups:

Customers that give you a 6 or below are Detractors, a score of 7 or 8 are Passives, and a 9 or 10 are Promoters.

In order to calculate your score, we subtract the percentage of detractors from the percentage of promoters. Therefore your score is a number that ranges from -100 to 100.

You might wonder now, what is a good score? As mentioned already above, it does not matter so much what your current score is, but much more how your score evolves over time.

There are some websites that try to benchmark the score for industries, but we are not sure how much this helps. There are many factors that impact the NPS score, a big impact factor is the context for where and when you measure it. As there is no way to know how other companies measured their score, it can be hard to compare scores to each other.

Analyze and track your progress

We provide an analytics dashboard with our block that automatically calculates the Net Promoter Score for you in real-time and allows you to monitor your score over time.

You can also filter your results by country and spot trends in particular regions.

How does the block work?

WordPress.com hosted sites can use the NPS block immediately. Just go into your editor and search for the “Measure NPS” block, or type “/nps”. If you have a self-hosted site, you only need to install the Crowdsignal-Forms plugin.

The moment you add the block, you are basically done. The design of the block is based on your site’s theme. You can still customize the styling of the block, or edit the questions, but that might not even be necessary.

To get the most out of your NPS data, it is important to show the question only to users that are already familiar with your service or product. You can configure the block to only show to repeat visitors. It’s more likely you will get feedback from someone who knows what they are talking about, and you can make sure new users are not interrupted during their first visit to your site.

After you publish the block go to the results page of the block and monitor your results.

By the way, did you know you also can get email notifications or a ping in your Slack channel any time you get an NPS rating? Just click on the little “connect” button on your results page.

“Could you please add a simple rating scale question to the survey?”

and

“We have multiple choice questions with 20 and more answer options, typing all these line by line is really annoying. How about copy/pasting them all at once?”

We have some good news for you. These features went live on our site in the last few weeks!

A Rating Scale Question

You will find this new rating scale question inside of your survey editor. It allows you to switch between a 5 scale and a 10 scale rating. Each label of your scale is customizable.

Copy/Paste Answers to Multiple Choice Questions

Typing long lists is no fun. From now on, just copy your list of answer options, and then paste them into one of the answer options in the Crowdsignal editor. Done.

We hope these changes make your life a little easier. We value feedback and that brings us to the last bit of news we wanted to share with you:

We would like to encourage you to ask for more! What do you need? What are we missing? Please, don’t be shy and let us know. 

And to make this even easier we should have a place where we could have a conversation about all these potential Crowdsignal improvements. 

A Place for Everything Around Crowdsignal – Our Feedback P2

Say hello to our new Crowdsignal Feedback P2. 

What is this? It’s a place for you and other Crowdsignal users to get in contact with our team, learn about the latest Crowdsignal features and meet other people that try to ask better questions. Support queries should still go to the usual place to make sure you get a speedy response.

But wait, what is a P2? Glad you asked. P2 is a workspace tool created by our colleagues and friends from Automattic. It’s the main space our company with over 1,500 people runs on. Learn more about it here.

Please don’t be a stranger! Ask a question about Crowdsignal, post a feature request, point out something that could be done better or join an ongoing conversation. We are looking forward to meeting you there!

It is a simpler and more playful version of the Voting block. The main difference is that your readers can only give positive feedback with the Applause block, it allows them to show how excited they really are by making as much noise as they want! In other words, the Applause block encourages repeated positive feedback, and is an easy, light-hearted way to take reader engagement to a new level.

In your results area, you can analyze your stats: did all of your claps come from your best friend, or did you reach a broader audience?

As always, you can customize this block so it works for you and your site. The block currently comes in three different sizes and can be customized with button styling, including options for a border, border radius, and customized colors. By default, it has no border.

If you are a WordPress.com user, the block is already in your block library. You’ll find it if you search for “Applause”, or select the Paragraph block and then type /applause. If you have a self-hosted WordPress site, please install our Crowdsignal Forms plugin.

We hope you have fun with this new block! Let us know what you think about it, and if you have an idea for a new block you’d love to see, please contact us. Thanks!

There is already a “like” button at the end of a WordPress post that you can click to express satisfaction or agreement. But what if you want to ask readers their opinion on a subject in the middle of a post? Or what if you want to present several ideas and find out which one is the most popular? Wouldn’t it be great to ask readers what they think without having to leave the editor or switch to another service or plugin?

That’s what we thought! Say hello to our new Voting Block:

It’s a simple block that adds two voting buttons—thumbs up, thumbs down—to your post wherever you want to place them. And if you only care about upvotes, that’s fine;  removing the “thumbs down” button is easy. 

Customize the block in different sizes and colors, with or without a border, and with or without a visible vote counter. Put several in a single post, next to different ideas, to see how they stack up for readers. Make the block your own.

After your audience has voted, as with every Crowdsignal block, you can analyze the vote metadata in our comprehensive reports. Where did the votes come from geographically? When did people vote? You can filter results by country or do a deep-dive analysis by IP address. You’ll find all the data you need in the results section of Crowdsignal.

What do you think about the new Voting Block? 

PS:  If you have the privilege, don’t forget to vote, whenever and wherever you can.

Create and edit polls in the Block Editor

You can now edit a poll directly inside your block editor — making creating a poll as fast and simple as listing bullet points.

 Answers can be defined in settings, such as “single answer” or “multiple answer” choices, “random answer order” and many more..

And everything else you expect from a Crowdsignal poll is also available — such as a customised confirmation message, poll timeframe, and avoidance of double voting. 

There is no need to switch to another website, and no more copy/pasting of codes or URLs for embedding a poll into your WordPress post.

Customise your poll styling

By default the poll block will support your theme styling, but it’s up to you if you want to keep it. You can customize the style how you want, from font-family to border colours. Make it yours!

You can also use the poll block within other blocks — in a cover block, for example. 

Dive deep into your results

Your final poll result might not tell the full story. Do a deep data analysis on the Crowdsignal results page. Where did your votes come from, for example? Filter your results by countries, individual votes, or analyse the votings by IP address to see any suspicious voting patterns.

As a WordPress.com user you can find the Poll Block by default in your library of Gutenberg blocks (search for poll, or write /poll in your text block). If you self-host your WordPress site, you can download our Crowdsignal Forms plugin and add it toyour set of blocks.

What will you ask your audience? Let us know! 

And stay tuned —this is just a start. We are already working on the next Gutenberg blocks.

It’s exactly what it sounds like: In this mode, no matter how many questions your survey has, your respondents will always see one question at a time.

Once they provide an answer (or skip the question),  the next question loads. It has a playful  feel, like flipping through a slide show. Every answered question feels like progress.

You can choose between several transition options, and decide whether the questions should move from top to bottom, or from left to right.

Single Mode shines when you embed a survey into your website or blog post. Surveys with multiple questions can take up a lot of space, overwhelming your site. If you’re not sure whether your readers will take the survey at all, it disrupts the reading experience. With Single Mode, a survey uses the same amount of space as an image, even a really long survey:

Ready to create one? Here’s how:

– Go to crowdsignal, create a new survey.

– In the Editor, choose “Single Mode” at the top left.

Then create as many questions as you like, using the same question types, theme, and settings, you normally would.

– Go to Sharing and share the survey your favorite way.

We hope you like it and can’t wait to see your surveys. Please let us know if it’s useful — Any feedback is highly appreciated as we continue iterating!

The newly rebuilt Crowdsignal Data Export Experience lets you do just that. Our goal was to make it broadly useful for anybody  no coding skills required!), but also offer more sophisticated features for those that need it. 

Here’s what’s new:

– Real Time Sync to Google Sheets

Connect your Google account to Crowdsignal and we’ll create a Google Sheets file that automatically syncs any time a new survey response comes in.

– Email Notifications 

You want to keep it simple? Get incoming results delivered right to your inbox. Enter your email address and you’ll be good to go in less than a minute.

– Webhooks

Have big plans for your data? Use our HTTP Webhooks feature to deliver Crowdsignal results right to your own app or other platforms that support it, like Slack.

You can find all these features in the “Results” area of your surveys. 

And here is how it works:

Go into the results area of one of your surveys and you will find a navigation menu on the right hand side that looks like this:

Export will allow you to download your data in a variety of file formats.

Connect will allow you to sync your data with third party services. From Google Sheets, to your Email inbox, or some customized webhooks that you can set up via HTTP notifications.

If you feel like printing your data, sure, feel free.
Maybe a bit more powerful is sharing your data the digital way. Invite friends and colleagues via email, set an optional password, and define which areas of the data you would like to share and if these users should be also able to export the data.

We’re curious what you think about these new ways to work with your data! And we aren’t done yet, so tell us what export options you’d like to see next. Let us know (Enter Link to a survey form).

All of these features are included with any paid plan. And if you’re not satisfied, all of our paid plans come with a 30-day money back guarantee. No questions asked.

You can try out that poll here! We’ve updated the look to a modern design, and also made it responsive so that it looks and works well on any device or screen size. You’ll also notice an updated Crowdsignal promotion displayed if you are on the free plan. If you’d like to remove the branding, you can do so by upgrading to a paid plan.

We hope you enjoy this update and thank you for continuing to use Crowdsignal! What would you like to see added next? Let us know in the comments!

Thanks,
The Crowdsignal Team

At the top you’ll find a chart of how many responses you’ve received over the past 30 days, and next to it some detailed information about the latest responses. At the bottom you’ll find the location chart that breaks down the responses by country.

All of the existing reports are still there in the new navigation area at the left side, including “Participants”, “Locations”, etc.

If you’re using the Free plan, did you know that our paid plans offer much more data in the Results area? Upgrade today to learn more from your audience!

We hope you enjoy this new feature! Please don’t hesitate to leave us any feedback you have here on this post!

Thanks,
The Crowdsignal Team

The Dashboard should feel familiar — you can still search your content and change the ordering at the top of the view. We’ve moved the content filters from the left menu into tabs at the top for easier navigation of the various content types.

Folders are still managed in the left navigation, and you can now create a new folder using the Create New Folder button at the bottom of the list.

We hope you enjoy the new interface! If you have any feedback, please don’t hesitate to let us know via a comment here.

Thanks for using Crowdsignal!
– The Crowdsignal Team